The success of an on-site food service in the form of the corporate cafeteria is best served when it is kept busy during most of its opening hours. This provides the caterer with the opportunity to present an extensive and suitable menu. Marketing the corporate cafeteria is important from both the business and the food company’s point of view; should they be using social media?
Increased Communication
By establishing a format for communication between employees, their company and the on-site food service provider, updates, challenges, and requirements can be discussed regularly.
With 75% of individuals using their smartphone to access social media and the Internet, it makes obvious sense that the on-site food service company should use social media to boost communication.
There is a fine balance to be found between advertising the corporate cafeteria and spamming their customers with unnecessary communications. The best use of social media helps customers engage with the best choices from the corporate cafeteria.
Social media offers a wealth of opportunities for the company’s corporate cafeteria to become a hub for events to maximize the use of the hours available within the space.
The nature of social media is to encourage users to share news and information. This will be increased as employees can quickly learn about changes in menus, special items from brief social media marketing.
The cost of promoting your corporate cafeteria when using social media can effectively be almost nil apart from an employee’s time to send out the information.
In return, employees may be asked to complete surveys. This will help the company, and the corporate caterers understand how the menu and values are being assessed and to consider changes directly from the customers and the social media platform.
While all businesses are expected to know their audience, this becomes an instant reality in the link between your on-site food service and your employees.
