With people spending more and more time online, a lot of businesses have also made the leap, paying web design companies to build them sites to reach out better to their online customers. But plenty of sites are getting lost in the woodwork. Here are some of the reasons why that’s happening, says Forbes:
Putting Everything Onsite
One of the main problems of restaurant websites is the fact that a lot of owners want their sites to look like their restaurants—including a menu that’s about as heavy as 5MB or 10MB. Since most of your users will be using mobile, downloading your menu isn’t going to be ideal especially if it cramps up their phone’s storage. Instead, try to use the minimalist approach. Don’t offer it all. Offer just enough to tease your guests with sparkling descriptions and fantastic images but don’t overload them with content. If they’re interested enough, your customers will surely follow find themselves coming your way.
Not Enough Promotion
You don’t have to shell out money for pay-per-click campaigns. You can take advantage of free tools to promote your site. Register for sites like Google for Business. This way, you’re searchable. When someone looks for a sushi place in your area, they’ll find you. That’s visibility and it’s exactly what you need to get the market to discover your restaurant.
A Confusing Ordering System
Confusion isn’t an effective ordering strategy. So keep it out of your site. If you’ve got a long-winded ordering system, that could make your customers give up even before they get halfway through the process. Remember to keep your ordering system simple, fast, and efficient. The point is to provide the least many steps for your clients so they can order their food the swiftest way possible. So take out those too-many order pages. Be your customer’s friend by providing them with an ordering system that’s simple, easy and fast to navigate.
Lack of Engaging Features
In many sites, the “book now” or “book a table” buttons aren’t as easy to see. That’s a mistake. Make the buttons bigger, the colors more vibrant to make these features stand out. And make sure your customers can see it on whatever device they’re on, whether that’s a smartphone, tablet or laptop.
Not Getting Help
Don’t know what to do? Get the help you need. If you don’t know how to make a good ordering system, find experts. And for a website design capable of building efficient online ordering for restaurants, you can always contact a service like Restaurant eSolutions.
Restaurant eSolutions offers web design services, including online ordering for restaurants. For inquiries and assistance, call us today.
