If you regularly post to a blog on your website, you understand how important this is to your business. However, what you may not know is how to properly optimize each of your blog posts to make them more search engine friendly. While you can hire professional search engine optimization services NYC to help you with this, there are also a few tips you can use on your own. These tips are found here.
Do Research First
It is essential for you to take the time to do keyword research before you write a blog. While you are likely including keywords while you write, there are also tools and techniques you can use to ensure you are targeting the keywords that your customers are actually searching for. Look at what your competition is doing. This is a great way to find keywords you should try to compete for. You can also use professional search engine optimization services in NYC for more help.
Use the Keywords In the Entire Post
After you have determined what keywords you want to use, you should place them in the blog post where they are going to have the most impact. At the least, try to include them in the following locations:
* Title
* Introductory sentence
* All headings and subheadings
* Last paragraph
* Meta descriptions and title tags
* Anchor text
The only thing to be aware of when adding keywords is that you don’t want to overdo it. Make sure you don’t “stuff” the keywords just to try and get more in. Google (and other search engines) will punish you for this.
Image Optimization
When you put a picture or photo on your blog, you need to include the same keywords you used in the text. Make sure to put these in the file name and the alternate text field and create a keyword rich description for the picture you choose.
If you need help or have more questions about this process, it is a good idea to contact professional search engine optimization services in NYC.
