Whether you’re a manager who wants to improve results, a professional looking for self-improvement or a corporate executive who wishes to increase revenues, you may want to consider the various sales training programs available to you in Seattle. These programs aren’t all created equal and may give you more than you need or less. Therefore, it’s important to evaluate each one carefully to ensure you find the right program to fit your budget and needs.
Do You Need It?
The question most people ask is whether or not this training is necessary. While some companies don’t need it, most do. Approximately 25 percent of salespeople generate up to 95 percent of all items sold. Clearly, salespeople do a lot of the revenue generating, so it is important that that are trained thoroughly and correctly. The problem is with the other 75 percent of your salespeople. They may not be qualified to do the job or may not know how to sell a product.
Well-trained employees will ensure that you are getting the most ROI possible and will make sure that your employees are happy and motivated to do their jobs.
Why These Programs Fail
Most salespeople and companies invest time and money into these programs and are disappointed with their results, so they quit using them. If you’ve been a part of this or heard horror stories, you’re probably wary of training programs available in Seattle and may choose not to partake at all.
However, the primary reason these programs fail is because of the methods used. Studies have shown that most people forget 90 percent of what they hear, especially when in a lecture-based educational program. People learn more by doing it themselves, not by listening to others. However, most of the courses available to salespeople only provide seminars on what to do and how to do it.
While seminars and events are an important aspect of the program, it shouldn’t be everything.
How To Choose The Program
The first thing to consider is whether or not your salespeople want to learn. If not, no amount of education will help. The coach or program you choose should focus on what the employees already know and build up from there. They should also allow the employees to practice what they’ve learned, which will help them remember. Coaches should also provide positive feedback in a nonjudgmental way.
Sales training in Seattle is likely necessary for your company, but so is finding the right program or company to help. Visit The Sales Coaching Institute to learn more.
