As an entrepreneur in Minneapolis, you’re aware of how cutthroat the local industry can be. With so many competing businesses, it can be challenging to get noticed. This is where local search engine optimization (SEO) comes in.
Local SEO improves your website’s visibility in search engine results for a specific geographic region. If you want to improve your website’s search engine ranking in Minneapolis, you’ve come to the right place! Here are the three best ways to get your website to rank well in a specific area.
Take Advantage of Google My Business
If you own a business, you can use Google My Business (GMB) to boost your company’s online visibility across Google’s platforms, such as Google Maps. To get the most out of Google My Business for your company, here are things you need to ensure:
- You have provided complete and correct information.
- Your location has been verified.
- The title of your GMB landing page includes your location.
- The primary categories in GMB are those that best describe your offerings.
Dedicated Location Pages
Make sure your website has location pages tailored to each service area. For instance, if you run a restaurant with a location in Northeast Minneapolis, you should dedicate a page of your website to that neighborhood.
Incorporate Keywords Relating to a Particular Area
Localize your website and content with relevant keywords. If you run a carpet cleaning company in Minneapolis, for example, you should incorporate keywords like “carpet cleaner Minneapolis” or “Minneapolis carpet cleaning” into your site’s copy. Check for location-specific keywords, like:
- Your neighborhood
- Your city or town
- Your postcode
Wrapping Up
Investing in high-quality local SEO for your Minneapolis company website is money well spent. An SEO company Minneapolis can help you rise in search engine rankings, reach more prospective customers, and ultimately grow your business.
