The parking lot will take damage. It will get bent and broken against the winter storms that hit Wisconsin every single year, even in record-high summers. Should a business store owner invest their time and energy into repairing a parking lot? Sure, it makes them no money immediately. Yes, it is a cost that will not pay instant dividends. But, the below is an argument for how inherently valuable a nice parking lot is for the success of a business.
Judging a Book By Its Cover
It isn’t necessarily fair to judge a book by its cover, but it can’t be avoided. It is the reality of perception, and anyone who says they do not is misguiding themselves. A spotted, cracked, and damaged parking lot is the first major inconvenience and distraction a customer will see. It sets the tone of disarray immediately, and customers have not even entered the store. Why stay with a parking lot that is coated in potential pitfalls? For purely legal reasons, it can be a lawsuit waiting to happen. For cosmetic purposes, it can be more than “an ugly parking lot.” It can be the one thing that sets a certain tone for the customer and illustrates a reality that may or may not be true. Customers may ask, “If they don’t care about the parking lot, who is to say they care about the product inside?”
Breaking Up the Cracks
Crack Sealing in Madison WI is not an expensive project when it is done in sessions. A crack sealing job should not be a major overhaul that is done once a decade. Storefront owners can have a new seal placed every few years or after every winter season. It is common to get a new parking lot seal in the early spring after the rough Wisconsin winter has battered the city of Madison.
Visit Tricountypaving.com for more information on restoring a parking lot to its former glory. Keep the customers coming back by making the lot inviting and nice. Ignoring it could lose customers. A paved parking lot is a piece of the whole business that often gets slid to the side.
