Even if you have the best product selection, presentation can make or break your catalog. Use the tips here to ensure that your catalog helps to increase your sales, instead of falling flat and being a total waste of time, money and effort.
Consider your Brand Identity
If you create a catalog that looks extremely different than your actual store, then you will have a serious problem. Your customers should enjoy the exact same brand experience no matter where they shop. This means that you need to use much more than simply your corporate colors. When you make an effort to translate your brand personality across all media areas, it will give your customers the assurance they will receive the very same service and quality no matter where they shop.
Take the Square Inch Analyses with a Grain of Salt
There are a number of businesses that will determine the overall success of a catalog by determining the sales per square inch of each page. While this may provide some helpful insights, it should not be taken too seriously. When you cram more of your products on a page it will not create more sales and it may cause customers to have a visual overload – putting the catalog down before they even look at what you have to offer.
Consider the Colors
When you print a catalog, you will have to choose between a black and with catalog or to go with Full Color Catalog Printing. While both options have their merits, you should keep in mind too many colors can be a bit overwhelming. Keep the colors simple and you will have a better success rate of getting customers to flip through the entire book.
Avoid Overly Complex Pages
The majority of catalogs are busy featuring between eight to 10 products on each page. If you try to capture each of the products with complicated propping, it may magnify the business of the page and cause confusion for readers. When you have complex photos, limit how many are used in order to make them large enough and completely clear.
Creating a catalog is an art – it takes time, effort and planning to be successful. You should keep this in mind when you are ready to implement a catalog into your marketing plan. While they can be extremely effective, they must first be designed properly, which is what this information will help you do.
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